Our
Portfolio.
As a growing non-profit organization, the Electrification Coalition began releasing an annual report in 2021 and 2022. I led the logistics and project management, overall design, photography, and graphic design direction of the report. 2022 report can be viewed here, or on the image below to view the document.
Role (October 2020)
-
Project management
-
Graphic design direction
-
Photography coordination
-
Written content curation and editing
The Electrification Coalition, Plug In America, and Chispa organized a complex event where EV advocates and manufacturers gathered at the U.S. Department of Transportation headquarters on October 17, 2020 to showcase the latest in electric vehicles and charging equipment. This event helped lead to a major bipartisan infrastructure bill,
Role (October 2020)
-
Event planning
-
Complex logistics management including international C-Suite travel and product import
-
Overall project management
-
Graphic design
-
Partnership engagement (international vendor engagement, training, and preparation including working with multiple high-profile and multinational company executive
The Electrification Coalition hosts regular online trainings, called "Bootcamps" bringing together hundreds of policymakers, industry experts, and advocates to encourage policies that will accelerate EV adoption.
Role (2020-Present)
-
Project Management
-
Event Planning
-
Logistics management
-
Graphic Design
-
Partnership engagement (Speaker outreach, training, and preparation)
The World Resources Institute and the Electrification Coalition hosted a roundtable discussion on the wide-ranging benefits of electric school buses and Illinois’ opportunities to accelerate their deployment.
Electric School Buses: The Opportunity for Illinois featured public-sector leaders, industry experts, EV advocates, and school district representatives.
Participants engaged directly with experts on the latest policy, funding, and technology developments to chart Illinois’ electric school bus future.
Role (2021-Present)
-
Project Management
-
Event Planning
-
Logistics management
-
Graphic Design
-
Partnership engagement (Speaker outreach, training, and preparation)
The Electrification Coalition hosts regular in-person trainings, called "Bootcamps" bringing together hundreds of policymakers, industry experts, and advocates to encourage policies that will accelerate EV adoption.
Role (2021-Present)
-
Project Management
-
Event Planning
-
Logistics management
-
Graphic Design
-
Partnership engagement (Speaker outreach, training, and preparation)
Role:
-
As a sub-contractor for Hovland Consulting, I created the brand and visual identity for ElectricaTool. This included name, tagline, logo, style (colors and fonts), and website.
-
Check out the tool here.
-
Read the blog written by Hovland Consulting, explaining this exciting process.
Role:
-
Complete company re-branding including logo, visual identity (colors and fonts), presentation materials and templates.
"Annie was fabulous to work with! She asked excellent questions to draw out the key qualities that my brand needed to communicate with its design and she continued to iterate until we landed on a great product."
Erin K. Falquier
Clean energy strategist at Chicane Labs
Role:
-
Designed the identity for a national (Switzerland) student-led campaign to promote the urgency of sustainability in Switzerland.
-
Tr-Lingual website (French, German, Italian)
-
Complete campaign identity.
For the 2019 Climathon, a 24-hour non-stop sprint to develop solutions to the world's leading climate issues, Primum assisted in providing two sets of expertise.
Role:
-
Expert advisor on electric vehicle adoption strategies
-
Facilitator of well-being project: midnight yoga.
Read more about this exciting event here.
In addition to ongoing organizational strategic support through the roles listed below, Primum International has designed the Electrification Coalition's digital presence including a monthly newsletter, and social media graphics and online consumer and stakeholder engagement strategy.
Role:
-
Operations and Human Resources support
-
Development support including successful grant writing
-
Social media management and strategy
-
Online content management: website, newsletter, blog
-
Stakeholder engagement: Government, corporate, multinational, university
-
Graphic design
-
Executive assistance
Primum worked with a start-up non-profit, Electricidad for el Pueblo to develop a full-scale branding package including logo, website, and branding guidelines.
Role:
-
Strategic advisor
-
Branding specialist
-
Web design
-
Graphic design
Simple Life Coffee (formerly Pura Vida Natural Bean), had experienced its first 10 years of business and was ready for an exciting new change. With the celebration of 10 years in business, Primum redesigned the company's image including an entire branding package, website, and social media strategy.
Role:
-
Strategic planning and support
-
Branding specialist
-
Web design
-
Social media strategy
Primum designed and hosted a premier launch event for the 2018 all-electric Nissan LEAF. This exciting event was sold-out due to successful marketing and outreach by Primum.
Role:
-
Event coordinator
-
Website design
-
Marketing and advertising (see below)
-
Stakeholder and partner engagement
Client Reviews
"Annie appeared at the exact moment and managed an extremely efficient process to establish the branding for Electricidad por el Pueblo, a solar installation cooperative in Puerto Rico that I was helping to form in the wake of the 2017 hurricanes. Her keen insight, adherence to method, and passion for the sustainable/multi-cultural/social justice nature of the project resulted in tools (logo, website, business cards) we could use right away to strong positive effect. I found her work so well-tuned that I immediately hired her for a second project, designing the website for my own business SunJuice Solar."
Alison Mason, Solar Integration Expert, SunJuice Solar
and Co-Founder, Electricidad por el Pueblo